New Features of Registration System Support Your Marketing Efforts

"How did you leearn about us?"

When your students and customers answer this question, they give you valuable feedback to help you assess the impact of your various advertising efforts.

Schools and colleges using Boston Reed's data system CDI ("Comprehensive Data Infrastructure") now have a means for collectiing this key information. New features allow schools to ask enrollees this question on the registration page when students are doing online registration. The school can completely customize the list of answers that students may select from.

Once this "learned about" information is collected, we give you a tool for reporting it out for any date range you choose. We also include the 'Learned About' responses in the form of a filter in the Contact Tool for direct email marketing. So you can, for example, send a targeted email specifically to those students who learned about you from a radio ad campaign you ran and signed up for the first time between August 20 and September 15.

(And, if you haven't been to the Contact Tools window lately, you will find that it now has a built-in HTML editor to help you send out emails with eye-appeal!)

To see documentaqtion for using these "Learned About" features, go to the CDI Help Table of Contents. In the section, "Doing Business on the Web," see article number 9, The "Learned About" Report.

If you are not using Boston Reed's data system now, on our website you can get an Introduction to CDI.

Like almost everything in CDI, these ideas came from administrators like you who use the applicaton. We always listen to our customers to discover what features would make your life easier and make your programs more manageable.